petearmstrongcreative.com

petearmstrongcreative.com https://petearmstrongcreative.com petearmstrongcreative.com Tue, 28 Jun 2022 10:59:26 +0000 https://petearmstrongcreative.com en Main https://petearmstrongcreative.com/Main Tue, 18 Sep 2018 18:45:58 +0000 petearmstrongcreative.com https://petearmstrongcreative.com/Main In/order/no/particular/ A Copywriter / A Creative Director / A partner in an independent agency for 6 years/Lived and worked in the UK/Canada/ USA / Created Wonderbra’s most successful product launch / Raised sales of a product by 60% with one online film / Took an apple tree to LA to launch a new cider in Europe / Helped steer the Hertz global rebrand and was their creative director across Europe for 3 years / Created Scotland’s longest running TV campaign / Created Europe’s largest fan focused soccer website / Launched one of the first online poker websites / Kicked it with Kaka, Nani, David Villa and Wayne Rooney to name a few / Helped Adidas launch the 2012 British Olympic kit with Stella McCartney / Promoted breast feeding, blood donation, organ donation, AIDS awareness, healthy eating and public transport / Took Stella Artois to the Sundance Film Festival and the Kentucky Derby / Helped bring back the Wonka bar and the Golden Ticket / Wrote a radio commercial that a station’s listeners voted their favorite that year / Made over 80 TV idents for a cult UK TV show / Registered a new tartan / Wrote a ‘porn’ film / Launched world’s first fan loyalty scheme, One United /Founding partner of a ‘Healthcontrol’ agency / Was ‘British Pete’ to my clients in the US Army / Created a campaign so no rare disease will go unseen.                     I can’t understand why people are frightened of new ideas. I’m frightened of the old ones. John Cage Dan Chodrow.EVP Executive Creative DirectorLeo Burnett.           “Pete is a pro who knows well the tired shoulders on which he stands. He's studied the great writers of the game and applies their lessons to the work. As a result, he has an innate (and unfortunately, rare) understanding of the difference between strategy, idea and execution and can keep them aligned throughout a project. Every pitch from Pete comes with references to great campaigns of the past 50 years, with clarity around what makes THIS or THAT particular idea the modern child of that legacy thinking. For Pete, an assignment is never finished. He keeps refining and refining all the way up until, and even past, the deadline. To him, the idea is sacrosanct. Through multiple channels, client vagaries or random acts of nature, Pete holds that idea above his head and swims for shore. If you're lucky enough to be along for the ride, he'll give you something you can stick solidly on the wall. He's also good in the room. His presentation style sways with the audience - loose or formal depending on need. The only constant is the idea he's pitching, and he'll do whatever is necessary to sell it. Because he is, at his core, a student of our business, his concepts have a nagging tendency to make good sense, to capture a brand's voice and essence and to be unassailable. Not a bad cat to have on your team. Hire him.” Employee/Rich Brown. Associate Creative DirectorAnomaly.          “Pete gave me my first ever job in advertising. With no marketing background or education it was a gamble. But Pete looked beyond the obvious and gave me a chance to prove myself. Over the next year Pete made it his mission to give me the best start in my career possible. Often Creative Directors have little time for young, naïve Creatives, and although very busy, Pete always found a way to teach me new things everyday – insight is king, the importance of craft and most importantly feeding my hunger to work hard and do great work. Pete also worked hard to build a strong culture in our creative department. The vibe was spot on, buzzing with energy, always social and collaborative. 4 years later and I’m working at one of the best agencies in the world. But whenever I need advice I still turn to Pete. He’s always been there for me I’m incredibly thankful he took that gamble.” Client/Liz Norris. Director Brand EMEA Hertz Europe. 2007-2010.           "Pete really understood my business and with him at the helm I was always confident that we'd get a brilliant solution. My brief was hard. We disagreed at times. He listened, supported, challenged and then made magic happen. Job done!" https://www.linkedin.com/in/pete-armstrong-9a710714/ National Mental Health Week https://petearmstrongcreative.com/National-Mental-Health-Week Tue, 28 Jun 2022 10:59:26 +0000 petearmstrongcreative.com https://petearmstrongcreative.com/National-Mental-Health-Week National Mental Health Week ONLINE Each year The Mental Health Foundation promotes National Mental Health Week with a different theme. This year they chose Loneliness. So, we created an online film and surrounding content to let everyone living in Loneliness know they are indeed not alone. <img width="3214" height="1806" width_o="3214" height_o="1806" data-src="https://freight.cargo.site/t/original/i/2833eac15f742a60de532cd3355a3abde6df4bbd4e0f5beaadae185bbe9f3d05/Screenshot-2022-06-28-at-12.00.26.png" data-mid="146559051" border="0" src="https://freight.cargo.site/w/1000/i/2833eac15f742a60de532cd3355a3abde6df4bbd4e0f5beaadae185bbe9f3d05/Screenshot-2022-06-28-at-12.00.26.png" /> UK & EUROPE https://petearmstrongcreative.com/UK-EUROPE Thu, 20 Sep 2018 16:26:20 +0000 petearmstrongcreative.com https://petearmstrongcreative.com/UK-EUROPE UK & EUROPE— Started my career in London then worked for agencies in Edinburgh, Glasgow and Manchester. This is just small sample of the work from those years. CANADA https://petearmstrongcreative.com/CANADA Thu, 20 Sep 2018 16:23:18 +0000 petearmstrongcreative.com https://petearmstrongcreative.com/CANADA CANADA— Moved to Canada in 2012 and grabbed the opportunity to focus on being JUST a creative again. First as Creative Lead at Grip Limited then ACD at WPP and Blast Radius/Y&R. USA https://petearmstrongcreative.com/USA-1 Thu, 20 Sep 2018 16:15:14 +0000 petearmstrongcreative.com https://petearmstrongcreative.com/USA-1 USA_ We moved to Chicago in 2015 so my wife could grab a once in a lifetime opportunity. When my visa came through Leo Burnett HQ immediately gave me a few weeks freelance that turned into a 12-month long stint. My most recent role was as SVP CD on the Beam Suntory account at Geometry Global. Adidas https://petearmstrongcreative.com/Adidas-1 Tue, 18 Sep 2018 18:46:00 +0000 petearmstrongcreative.com https://petearmstrongcreative.com/Adidas-1 Adidas  OOH DIGITAL RETAIL Sports marketing always features the heroes, the medal winners and the household names. To launch adidas’ official merchandise of the 2012 London Olympics we decided to ‘hero’ the unknowns and ‘You Don’t Know Me But You Will’ was born. <img width="670" height="335" width_o="670" height_o="335" data-src="https://freight.cargo.site/t/original/i/94ce09b1cf64cc0c0caee6113318ac56638a68ffb4f5e78c1679efc76d1d1db9/adi-anthony_agogo_670_o.jpg" data-mid="24436358" border="0" data-scale="100" src="https://freight.cargo.site/w/670/i/94ce09b1cf64cc0c0caee6113318ac56638a68ffb4f5e78c1679efc76d1d1db9/adi-anthony_agogo_670_o.jpg" /> <img width="670" height="335" width_o="670" height_o="335" data-src="https://freight.cargo.site/t/original/i/fe9be84951e8570176927e444a92a46aae5967aec99b6d2cc84365dadb349ad0/adi-dan_keatings_670_o.jpg" data-mid="24437283" border="0" src="https://freight.cargo.site/w/670/i/fe9be84951e8570176927e444a92a46aae5967aec99b6d2cc84365dadb349ad0/adi-dan_keatings_670_o.jpg" /> <img width="670" height="335" width_o="670" height_o="335" data-src="https://freight.cargo.site/t/original/i/881df9cdfa0951912e52b19c0d2cc039d45efbf17c5826ad097175a5d05510bf/adi-jess_varnish_670_o.jpg" data-mid="24437289" border="0" src="https://freight.cargo.site/w/670/i/881df9cdfa0951912e52b19c0d2cc039d45efbf17c5826ad097175a5d05510bf/adi-jess_varnish_670_o.jpg" /> Wonderbra https://petearmstrongcreative.com/Wonderbra Tue, 18 Sep 2018 18:46:01 +0000 petearmstrongcreative.com https://petearmstrongcreative.com/Wonderbra WONDERBRA OOH DIGITAL RETAIL DESIGN PACKAGING. In a first for Wonderbra we launched the Ultimate Strapless bra online. But not before we also named it and designed the logo. This digital first approach provided an environment in which our audience could discover the product for themselves and then go tell their peers about it. Only then, when word had spread, did we follow up with traditional media. We launched two more products this way with great success. Best Digital Marketing Campaign Big Chip Awards. <img width="970" height="485" width_o="970" height_o="485" data-src="https://freight.cargo.site/t/original/i/61e4be71fbb1bdb522200eacec6b03788577e3edea200e2d717ded1f18c14d18/Ultimate-strapless_48_970_o.jpg" data-mid="24567061" border="0" data-scale="100" src="https://freight.cargo.site/w/970/i/61e4be71fbb1bdb522200eacec6b03788577e3edea200e2d717ded1f18c14d18/Ultimate-strapless_48_970_o.jpg" /> <img width="670" height="433" width_o="670" height_o="433" data-src="https://freight.cargo.site/t/original/i/654610661bbee8063e67a76efd1cffdbc7dab9fa37a32f39863c615ec802effe/02-Chair_o.jpg" data-mid="24437406" border="0" src="https://freight.cargo.site/w/670/i/654610661bbee8063e67a76efd1cffdbc7dab9fa37a32f39863c615ec802effe/02-Chair_o.jpg" /><img width="670" height="432" width_o="670" height_o="432" data-src="https://freight.cargo.site/t/original/i/c85515d7ff172c0aeb7f322f89a78bd77838c646d572fe32fb9c2d412936e487/04-Tech_o.jpg" data-mid="24437407" border="0" src="https://freight.cargo.site/w/670/i/c85515d7ff172c0aeb7f322f89a78bd77838c646d572fe32fb9c2d412936e487/04-Tech_o.jpg" /> <img width="670" height="433" width_o="670" height_o="433" data-src="https://freight.cargo.site/t/original/i/e7860e67bc214868d64e6f78511bee39216fe315ba44f0d1efba834468171f19/01-Home_o.jpg" data-mid="24437405" border="0" src="https://freight.cargo.site/w/670/i/e7860e67bc214868d64e6f78511bee39216fe315ba44f0d1efba834468171f19/01-Home_o.jpg" /><img width="670" height="433" width_o="670" height_o="433" data-src="https://freight.cargo.site/t/original/i/a5c7f6b7286d3e0667c5624b0f334c448a697e24c9b1fc12b54586f5b6f35703/05-Test1_o.jpg" data-mid="24437408" border="0" src="https://freight.cargo.site/w/670/i/a5c7f6b7286d3e0667c5624b0f334c448a697e24c9b1fc12b54586f5b6f35703/05-Test1_o.jpg" /> Strongbow https://petearmstrongcreative.com/Strongbow-1 Thu, 20 Sep 2018 13:56:29 +0000 petearmstrongcreative.com https://petearmstrongcreative.com/Strongbow-1 STRONGBOW  OOH ON AND OFF TRADE Plenty of production planning was required to bring this idea to life. We had to visit a ‘tree lot’ to find our perfect apple tree. It would need its own full time ‘tree wrangler’ and we’d need our own personal Police chaperone to ‘stay out of trouble’. Not to mention a resourceful photography and patient retoucher to create the images. And of course, as luck would have it, all those things could ONLY be found in LA. The launch was so successful, this campaign was adapted to run in seven other European markets. <img width="670" height="335" width_o="670" height_o="335" data-src="https://freight.cargo.site/t/original/i/66d61bf3480e069dbe610f8fdae0185ba4127afa7e5d28d9fb754d38f29e758d/_Strongbow-DISN_670_o.jpg" data-mid="24566849" border="0" data-scale="100" src="https://freight.cargo.site/w/670/i/66d61bf3480e069dbe610f8fdae0185ba4127afa7e5d28d9fb754d38f29e758d/_Strongbow-DISN_670_o.jpg" /><img width="670" height="335" width_o="670" height_o="335" data-src="https://freight.cargo.site/t/original/i/6b25cc85a526bf13f0af6b5431955dc0f44d7d6efba6ce3a8dbea125cac2231c/Strongbow-HIGH_670_o.jpg" data-mid="24566847" border="0" src="https://freight.cargo.site/w/670/i/6b25cc85a526bf13f0af6b5431955dc0f44d7d6efba6ce3a8dbea125cac2231c/Strongbow-HIGH_670_o.jpg" /><img width="670" height="335" width_o="670" height_o="335" data-src="https://freight.cargo.site/t/original/i/8ac9dc4aed958079cf5dff3e6cb7b2c337aba2887bedbf039ce9e3af7183cefe/Strongbow-HELI_670_o.jpg" data-mid="24566848" border="0" src="https://freight.cargo.site/w/670/i/8ac9dc4aed958079cf5dff3e6cb7b2c337aba2887bedbf039ce9e3af7183cefe/Strongbow-HELI_670_o.jpg" /> Irn Bru https://petearmstrongcreative.com/Irn-Bru Thu, 20 Sep 2018 14:05:58 +0000 petearmstrongcreative.com https://petearmstrongcreative.com/Irn-Bru IRN BRU  OOH Irn-Bru posters were designed to shock and court controversy, if they got banned and more publicity in the process, even better. (If you’re not familiar with Irn-Bru, it out sells Coke in Scotland.) This execution just so happened to coincide with a National breastfeeding PR initiative from the government. Result. We got banned and plenty of free PR. <img width="1080" height="540" width_o="1080" height_o="540" data-src="https://freight.cargo.site/t/original/i/c5baed1a7f1198c490d46c740dce8aca5b51a9879283f42dd9f13209ae670c66/Irn-Bru_1080_o.jpg" data-mid="24567227" border="0" src="https://freight.cargo.site/w/1000/i/c5baed1a7f1198c490d46c740dce8aca5b51a9879283f42dd9f13209ae670c66/Irn-Bru_1080_o.jpg" /> Irn Bru TV Idents https://petearmstrongcreative.com/Irn-Bru-TV-Idents Tue, 25 Sep 2018 19:18:59 +0000 petearmstrongcreative.com https://petearmstrongcreative.com/Irn-Bru-TV-Idents IRN BRU TV TFI Friday hosted by Chris Evans was the biggest show to hit TV screens in years. And its irreverent brand of entertainment was an ideal match for Irn-Bru. So this was one sponsorship deal that made complete sense. But only if we could make the content of our idents as weird, wacky and unpredictable as the show. There were no ident categories when we made these, but they still went on to win best TV Campaign at Scottish Ad Awards. Best TV Campaign at Scottish Ad Awards.