WONDERBRA

OOH
DIGITAL
RETAIL
DESIGN
PACKAGING.

In a first for Wonderbra we launched the Ultimate Strapless bra online. But not before we also named it and designed the logo. This digital first approach provided an environment in which our audience could discover the product for themselves and then go tell their peers about it. Only then, when word had spread, did we follow up with traditional media. We launched two more products this way with great success.