STRONGBOW 

OOH
ON AND OFF TRADE

Plenty of production planning was required to bring this idea to life. We had to visit a ‘tree lot’ to find our perfect apple tree. It would need its own full time ‘tree wrangler’ and we’d need our own personal Police chaperone to ‘stay out of trouble’. Not to mention a resourceful photography and patient retoucher to create the images. And of course, as luck would have it, all those things could ONLY be found in LA.

The launch was so successful, this campaign was adapted to run in seven other European markets.