McDONALDS

TV
STRATEGY

McDonald’s burgers are 100% pure beef with just a pinch of salt and pepper. No fillers. No additives. No preservatives. Nothing more. Nothing less. But it’s a fact people don’t seem to want to believe. We thought the time was right to put the record straight, communicate those facts but do it with something that was arguably missing…the feel-good factor.


Sadly, shorter more retail/value focused spots are currently the order of the day.