IRN BRU

TV

TFI Friday hosted by Chris Evans was the biggest show to hit TV screens in years. And its irreverent brand of entertainment was an ideal match for Irn-Bru. So this was one sponsorship deal that made complete sense. But only if we could make the content of our idents as weird, wacky and unpredictable as the show.

There were no ident categories when we made these, but they still went on to win best TV Campaign at Scottish Ad Awards.