BLOOD TRANSFUSION SERVICE

OOH
PRINT
DIRECT MAIL
AMBIENT

This client didn’t have a massive budget and their only option was to advertise when supplies of blood suddenly dropped. This meant we had to think on our feet and be tactical.

We turned that to our advantage, snapping up every media opportunity we could beg, borrow or steal, using small space, ambient, dm and a 48 sheet along the way.