ANTI-SMOKING
OOH
OOH
At the
time anti-smoking posters were just different versions on smoking will kill you
in nasty, horrible way. But what about WHY kids started smoking in the first
place?
We decided to own up to the fact that young people simply smoked to look cooler and older. Then we sent the photographer out to find real people who would bring the long-term effects home to our teenage audience. In a pub in the East End of Glasgow we captured an image better than anything you could contrive in an agency. Un-retouched and uncompromising.
We decided to own up to the fact that young people simply smoked to look cooler and older. Then we sent the photographer out to find real people who would bring the long-term effects home to our teenage audience. In a pub in the East End of Glasgow we captured an image better than anything you could contrive in an agency. Un-retouched and uncompromising.
Best
Six-Sheet Poster at Campaign Poster Awards (Now Campaign Big Awards.)
