ANTI-DRUGS
TV
CINEMA
TV
CINEMA
Just as with our approach for anti-smoking, this campaign was all about coming clean and telling people the facts.
Lucky for us, while this campaign was being developed the film Trainspotting was released. But even more fortuitously we also managed to persuade Ewan McGregor and the client that he should be our voiceover. Immediately giving the message the credibility we were after and the PR it needed.
Lucky for us, while this campaign was being developed the film Trainspotting was released. But even more fortuitously we also managed to persuade Ewan McGregor and the client that he should be our voiceover. Immediately giving the message the credibility we were after and the PR it needed.
Best TV and Cinema Campaign, plus best use of music at Scottish Ad awards.